Color

Primary Color Paletter

Our primary palette should be applied to all ZeroFox corporate materials. The palette has been designed to give a bold and exciting direction to the brand, offering flexibility in conception – online and in print.

  • Fox Blue

    HEX
    #032235
    RGB
    R:3 G:34 B:53
    CMYK
    C:97 M:76 Y:51 K:59
    Pantone
    296C

  • Cyber Blue

    HEX
    #24E4EB
    RGB
    R:36 G:228 B:235
    CMYK
    C:57 M:0 Y:16 K:0
    Pantone
    318C

  • Faded Cyber

    HEX
    #008BAD
    RGB
    R:0 G:139 B:173
    CMYK
    C:83 M:32 Y:22 K:1

  • Dark Blue

    HEX
    #00416A
    RGB
    R:0 G:65 B:106
    CMYK
    C:100 M:77 Y:135 K:21

  • Cyber Yellow

    HEX
    #CFFF0D
    RGB
    R:207 G:255 B:13
    CMYK
    C:24 M:0 Y:100 K:0

  • Fox Red

    HEX
    #E7282B
    RGB
    R:231 G:40 B:43
    CMYK
    C:3 M:99 Y:90 K:0
    Pantone
    185C

  • Dark Red

    HEX
    #A51E23
    RGB
    R:165 G:30 B:35
    CMYK
    C:3 M:100 Y:98 K:18
    Pantone
    200C

  • Midnight

    HEX
    #021826
    RGB
    R:2 G:24 B:38
    CMYK
    C:88 M:75 Y:56 K:71

  • Dark Slate

    HEX
    #5A6F76
    RGB
    R:90 G:111 B:118
    CMYK
    C:67 M:47 Y:45 K:14

  • Fox Slate

    HEX
    #B6C6CB
    RGB
    R:182 G:198 B:203
    CMYK
    C:28 M:15 Y:16 K:0

  • BG Grey

    HEX
    #E9EEEF
    RGB
    R:233 G:238 B:239
    CMYK
    C:7 M:3 Y:4 K:0

  • Light BG Grey

    HEX
    #F5F5F5
    RGB
    R:245 G:245 B:245
    CMYK
    C:2 M:2 Y:2 K:0

Color Hierarchy

This visual demonstrates the overall color hierarchy and the amount a certain color should be represented within the brand. Fox Blue and Cyber Blue should be most prominent while Cyber Yellow and Fox Red act as secondary highlight colors.

#032235
#24E4EB
#008BAD
#00416A
#CFFF0D
#E7282B
#A51E23
#021826
#5A6F76
#B6C6CB
#E9EEEF
#F5F5F5